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Margaret McClain

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Visual Branding Bus Wrap

Location

Indianapolis

Date

May 2025

Description

I designed this bus wrap for IndyGo to promote the Indiana Pacers. Working within real-world constraints—like avoiding key windows, lights, and the front of the bus—made this a unique design challenge. I used Illustrator and Photoshop to blend sharp vector graphics with photo elements that could hold up at a large scale.

The wrap had to cover just one side and the rear, with limited window space, so layout and player placement were key. Despite the restrictions, this piece captures the energy of the team and stands out on the street. It’s one of my favorite projects to date.

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