Margaret McClain
Resume
Work Experience
July 2025 - Present
TCB Hospitality
Social Media Associate
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Designed and executed targeted campaigns across Instagram and Facebook to promote two boutique hotels, driving a 10% increase in follower growth within the first month.
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Produced photo/video content showcasing amenities, dining, and local attractions, boosting
engagement rates by 30% per post.
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Built and managed a content calendar to streamline marketing efforts and maintain
consistent branding.
July 2025 - Present
Layers Superfood Bar
Digital Media Intern
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Spearheaded development of a dynamic, customer-facing website with integrated e-commerce and payment processing to enhance digital sales and streamline customer experience.
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Designed and executed social media marketing campaigns (Instagram-focused) that built brand awareness, increased engagement, and established a consistent visual identity ahead of launch.
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Collaborated on brand strategy and market positioning, leveraging digital storytelling and targeted content to drive early community interest and differentiate the business in a competitive local market.
May 2023 - Jul. 2023
Barnes & Thornburg LLC
Records Intern
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Reviewed and prepared sensitive case materials while maintaining confidentiality and compliance standards.
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Partnered with attorneys and interns on hands-on projects, contributing to more efficient case prep workflows.
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Developed technical proficiency in document management software to streamline daily operations.
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Managed large volumes of legal files through iManage, ensuring 100% accuracy in organization and retrieval.
May 2022 - Aug. 2022
Shred 415
Front Desk Marketing Representative
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Oversaw daily front desk operations, assisting 40+ clients per day with memberships and scheduling.
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Created weekly Instagram content highlighting studio events and promotions, contributing to a 10% increase in trial class sign-ups.
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Strengthened brand awareness by engaging directly with prospective clients both in-studio and online.
Education
August 2021 -
May 2025
Indiana University | Bachelor's Degree
Major: Media Advertising, Minor: Kelley School of Business
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GPA: 3.41/4.00 | Certificate: Marketing
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Clubs and Societies: Ad Club, Women in Business, IU Women's Lacrosse, Kappa Kappa Gamma Chapter Member
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Relevant Coursework: Intro to Marketing, Strategic Content Development
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Honors/Awards:
Spring 2024
Colorado State University | Semester at Sea
Study Abroad Program
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Analyzed global media climates and marketing strategies to understand brand positioning in international contexts.
Skills & Expertise
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Canva (Content Creation & Layout Design), CapCut (Video Editing & Reels), Adobe Illustrator, InDesign & Photoshop, WordPress & Wix Studio, Square, Microsoft PowerPoint, Excel, Dropbox & Google Drive
Hobbies & Interests
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Photography
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Graphic Design & Creative Projects
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Reading
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Yoga & Wellness
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Traveling & New Adventures
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Shred415
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Snow Skiing
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Cooking & Baking (especially Sourdough!)
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Music & Concerts