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Margaret McClain

Resume

Work Experience

July 2025 - Present

TCB Hospitality

Social Media Associate

  • Designed and executed targeted campaigns across Instagram and Facebook to promote two boutique hotels, driving a 10% increase in follower growth within the first month.
  • Produced photo/video content showcasing amenities, dining, and local attractions, boosting

    engagement rates by 30% per post.

  • Built and managed a content calendar to streamline marketing efforts and maintain

    consistent branding.

July 2025 - Present

Layers Superfood Bar

Digital Media Intern

  • Spearheaded development of a dynamic, customer-facing website with integrated e-commerce and payment processing to enhance digital sales and streamline customer experience.

  • Designed and executed social media marketing campaigns (Instagram-focused) that built brand awareness, increased engagement, and established a consistent visual identity ahead of launch.

  • Collaborated on brand strategy and market positioning, leveraging digital storytelling and targeted content to drive early community interest and differentiate the business in a competitive local market.

May 2023 - Jul. 2023

Barnes & Thornburg LLC

Records Intern

  • Reviewed and prepared sensitive case materials while maintaining confidentiality and compliance standards.

  • Partnered with attorneys and interns on hands-on projects, contributing to more efficient case prep workflows.

  • Developed technical proficiency in document management software to streamline daily operations.

  • Managed large volumes of legal files through iManage, ensuring 100% accuracy in organization and retrieval.

May 2022 - Aug. 2022

Shred 415

Front Desk Marketing Representative

  • Oversaw daily front desk operations, assisting 40+ clients per day with memberships and scheduling.

  • Created weekly Instagram content highlighting studio events and promotions, contributing to a 10% increase in trial class sign-ups.

  • Strengthened brand awareness by engaging directly with prospective clients both in-studio and online.

Education

August 2021 - 

May 2025

Indiana University | Bachelor's Degree

Major: Media Advertising, Minor: Kelley School of Business

  • ​ GPA: 3.41/4.00 | Certificate: Marketing

  • Clubs and Societies:  Ad Club, Women in Business, IU Women's Lacrosse, Kappa Kappa Gamma Chapter Member

  • Relevant Coursework: Intro to Marketing, Strategic Content Development 

  • Honors/Awards: 

Spring 2024

Colorado State University | Semester at Sea

Study Abroad Program

  • Analyzed global media climates and marketing strategies to understand brand positioning in international contexts.

Skills & Expertise

  • Canva (Content Creation & Layout Design), CapCut (Video Editing & Reels), Adobe Illustrator, InDesign & Photoshop, WordPress & Wix Studio, Square, Microsoft PowerPoint, Excel, Dropbox & Google Drive

Hobbies & Interests

  • Photography

  • Graphic Design & Creative Projects

  • Reading

  • Yoga & Wellness

  • Traveling & New Adventures

  • Shred415

  • Snow Skiing

  • Cooking & Baking (especially Sourdough!)

  • Music & Concerts

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