Margaret McClain
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Date
September 2023
Location
Indianapolis
Description
This project reimagines Oakley’s traditional bike helmet through a broader, more inclusive lens. The concept highlights the importance of safety and versatility—suggesting that the product’s demographic extends far beyond cyclists alone.
The campaign features a collection of print ad designs representing a variety of professions and activities, from athletes to everyday commuters. Each design reinforces the idea that protection and performance belong to everyone, not just one type of user.
Intended for print, this series combines conceptual storytelling with brand identity, challenging assumptions about Oakley’s audience while emphasizing the universal value of its products.
