Margaret McClain
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Event Marketing Poster
Date
March 2025
Location
Bloomington
Description
This project began with the idea of transforming Mel Robbins’ “Let Them Theory” into a visual experience that could motivate audiences through both message and mood. I wanted to capture her core philosophy of self-empowerment — reminding people to release control, focus inward, and trust their own path.
The concept centers on the power of “YOU” — a bold statement that embodies the independence and confidence Mel encourages in her audience. I paired that with an original illustration and calm blue tones to balance strength with approachability, mirroring Mel’s signature energy and relatable style.
Designed as a fictional event poster for use in campus spaces, this piece reflects my ability to develop ideas rooted in meaning and emotion, then translate them into visuals that connect. It’s a reminder that impactful marketing starts with understanding the story you want to tell.
