Margaret McClain
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Campaign Brief
Date
December 2024
Location
Central Indiana
Description
Over the course of a semester, I collaborated with Big Brothers Big Sisters of Central Indiana (BBBS) to develop a refreshed advertising campaign aimed at reimagining their existing media presence. Our team operated as a mock creative agency, Brandforge, designing a campaign that aligned seamlessly with BBBS’s brand identity through cohesive color palettes, tone, and messaging.
As the lead graphic designer and project leader, I directed the visual strategy, layout, and overall creative direction of the campaign. Working with such an impactful organization strengthened my passion for using design as a tool for connection and inspired me to continue creating work that serves others and makes a difference in the community.
