Bus Stop Advertisement

April 2025

New York City

For this piece, I created a sidewalk-style advertisement for Summer Fridays—a brand I genuinely love and use myself, which made the process especially enjoyable. I wanted to design something that felt fresh, summery, and aligned with the brand’s aesthetic, while also showcasing the skills I’ve learned.

The ad is a print piece meant for a city bus stop setting, targeting young women looking for a feel-good lip gloss for the season. I focused on using bright, natural tones, clean product imagery, and subtle text effects to create a realistic, portfolio-ready product feature.