Advertising Campaign

Feburary 2022

Breckenridge

For this campaign concept, I was tasked with developing a creative strategy for Listerine to increase engagement and sales during the winter months, a season when oral-care purchases typically decline.

My campaign featured a cohesive mix of print and digital media, including a billboard design, Instagram ad, and a direct-marketing postcard to be mailed to customers. Each piece was designed to reinforce Listerine’s bold, refreshing identity while introducing a seasonal twist that encouraged consumers to “stay fresh all winter long.”

This project challenged me to think strategically about multi-channel branding and consistency across formats. It was an exciting opportunity to blend creative direction, copywriting, and design execution for a campaign that felt both eye-catching and authentic to the brand.